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Round 12AM ET final night time, Twitter proprietor Elon Musk began tweeting — and did so for hours — in regards to the Twitter rebrand to X, the one-letter identify he’s used repeatedly in firm and product names eternally. It began with a tweet saying “quickly we will bid adieu to the twitter model and, regularly, all of the birds,” adopted by a second tweet including that “if a adequate X emblem is posted tonight, we’ll make go reside worldwide tomorrow.”

Musk then, over the subsequent a number of hours, gestured on the change in between different posts and replies, tweeting issues like “Deus X,” or replying to different customers speaking about it. At one level, he joined a Twitter Areas session known as “Nobody discuss till we summon Elon Musk,” and sat silently for nearly an hour earlier than unmuting and confirming he could be altering Twitter’s emblem tomorrow, including “we’re slicing the Twitter emblem from the constructing with blowtorches.”

Musk additionally reportedly despatched an e-mail final night time to Twitter workers telling them the corporate would turn out to be X, and that it was the final time he would e-mail from a Twitter tackle, in accordance a Threads put up from Platformer managing editor Zoe Schiffer. She added that she assumes he was speaking in regards to the emblem, since Twitter’s enterprise was already renamed X corp.

The letter “X” has been on nearly all the pieces Musk has touched for the final two-plus a long time. X.com was the unique identify for Paypal; it’s in his SpaceX firm identify; it’s within the identify for the Tesla SUV; and he has stated he desires to show Twitter into “X, the all the pieces app.” Possibly that’s what he’ll do with the X.com area identify he purchased again from Paypal in 2017.

Lastly rebranding the positioning would be the clearest declaration but that that is not the identical social community that it was earlier than Musk bought it final yr. However it’s removed from the one change within the Musk period of Twitter.

We have now reached out to Twitter for remark. An auto reply stated, “We’ll get again to you quickly.”

Replace July twenty third, 2023, 11:35AM ET: Added that Musk reportedly emailed Twitter workers in a single day to tell them of the change.