Flying for work is all too frequent for some workers. However on some frequent routes like London-Amsterdam, touring by rail over airplane will cut back the worker’s carbon footprint by 93%. But, too few firms have embraced rail of their enterprise journey insurance policies, a brand new briefing by the Journey Good Marketing campaign finds.
Enterprise journey represents 15–20% of worldwide air journey. At a time when firms are attempting to cut back their carbon footprints, chopping down on enterprise flying is a simple solution to meet sustainability targets. Rail journey is a viable and fascinating choice, obtainable to firms working in Europe and the US. But too few firms are embracing rail journey of their enterprise journey insurance policies. That is the principle discovering of a brand new briefing by the Journey Good Marketing campaign and Transport & Atmosphere. Emissions discount on sure frequent enterprise routes can go as much as -97%.
Solely only a few firms are actively selling rail journey amongst workers. The Journey Good marketing campaign surveyed 322 firms to collect data on their journey coverage practices. Of the businesses which replied to the survey, 28 have established insurance policies to shift enterprise flying to rail. Notably, 294 firms both lack insurance policies or haven’t been recognized as having particular insurance policies to shift from air to rail. It is a worrying statement, given the urgency of the local weather disaster, T&E says.
Among the many respondents, the Journey Good marketing campaign recognized seven firms with bold rail insurance policies. These are Swiss Re, Steelcase, ABN Amro, Mapfre, Publicis Group, Ante Group and Simon Kucher. Among the many insurance policies recognized had been:
- Corporations set a journey local weather finances for the corporate and per division,
- Corporations set a goal to transform a share of the air journeys to rail
- Workers should use the prepare as an alternative of plan for journeys beneath a certain quantity of hours or kilometers
- Workers are supplied a much bigger finances and provide the potential for reserving top notch tickets when possible, to encourage touring by rail
- Corporations grant further depart to workers in the event that they use rail or low-carbon transport for private causes
- Workers are allowed to telework on the prepare throughout private travels.
Corporations had been additionally requested to submit knowledge on kilometers traveled by air and rail in 2019 versus 2022. 14 firms submitted knowledge, and in all circumstances, the businesses had decreased the kilometers traveled by air. 6 of the 14 had elevated rail journey as a consequence.
The Journey Good marketing campaign encourages companies to observe the lead of the seven firms talked about above and to set bold rail journey insurance policies that can allow them to considerably cut back company journey emissions.
Republished from Transport & Atmosphere.
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