The NewJeans web site
The most recent Shot on iPhone collaboration is a music video from NewJeans shot totally on an iPhone 14 Professional.
Shot on iPhone is a marketing campaign from Apple meant to showcase the picture and video capabilities of iPhone. It has produced all the pieces from massive billboards to total movies.
The most recent collaboration is one with Okay-pop band NewJeans on the music video for “ETA.” Based on a report from AdAge and additional confirmed by the music video itself, the video was shot on an iPhone 14 Professional.
Whereas the iPhone 14 Professional digicam and sensors are able to producing 4K ProRes video, stabilized Motion Mode video, and Cinematic Video, it may well’t deal with each problem unaided. A disclaimer within the video suggests extra {hardware} was used, like lenses, gimbals, and waterproof circumstances.
Regardless of the extra instruments, the video reveals the iPhone was in a position to seize high quality video even in difficult environments. Parts of the video happen at evening, underwater, and on a drone.
Apple beforehand labored with NewJeans for the Apple Gangnam opening. An in-store pop-up showcasing spatial audio music recorded by NewJeans was accessible as a Right now at Apple session.
Even the NewJeans web site is a stylized iPhone 14 Professional with interactive buttons that opens apps. Although, the battery indicator is at an uncomfortably low stage.
The music video and extra content material from NewJeans is on the market on Apple Music. Behind the scenes footage of the music video’s growth shall be accessible on the band’s Instagram and TikTok.
