Apple has been selling the iPhone 14 Professional’s digicam in a collection of ads lately, and now the corporate is again with one other marketing campaign. However as a substitute of a daily advert, Apple has partnered with Okay-pop band NewJeans to movie a brand new music video totally with the iPhone 14 Professional.
NewJeans’ new clip was shot on iPhone 14 Professional
For these unfamiliar, NewJeans is a Korean woman band that debuted in 2022 and is already thought of “one of the crucial fascinating Okay-pop acts working in the present day” in keeping with Pitchfork. Since then, the band has been getting numerous consideration from manufacturers like Gucci, Louis Vuitton, Burberry, and Chanel. Now, Apple has additionally determined to workforce up with the k-pop band.
Final Friday, the band launched the music video for the music “ETA.” And curiously, the YouTube description of the video mentions that in collaboration with Apple, “this music video was totally shot on iPhone 14 Professional.” Now AdAge has confirmed that the video was produced by TBWA/Media Arts Lab, Apple’s advertising company, as a part of the Shot on iPhone marketing campaign.
Along with the primary clip, the company additionally produced behind-the-scenes content material for social media that highlights how the clip was filmed utilizing iPhones. On Instagram, the band has been selling options resembling Motion Mode – which applies tremendous stabilization to movies – and Cinematic Mode in 4K decision, a primary for iPhone 14 fashions.
The three-minute clip was directed by Wooseok Shin and is now out there on YouTube. You may watch it beneath:
This isn’t the primary time Apple has partnered with artists to advertise iPhone. A number of years in the past, Girl Gaga’s “Silly Love” music video was shot with iPhone 11 Professional. Selena Gomez additionally teamed up with Apple in 2019 to launch music movies shot with the iPhone.
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