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Twitter will “quickly” implement each day limits on the variety of direct messages unverified accounts will be capable to ship in “an effort to scale back spam,” the corporate introduced on Friday by way of its Twitter Help account. In different phrases, to ship limitless DMs, you’ll have to pay for a Twitter Blue subscription.

In its tweet, Twitter didn’t specify what the each day DM restrict could also be. On a help web page, the corporate stated the modifications could be carried out starting Friday.

However a month later, he stated the then in-progress Twitter acquisition was “briefly on maintain” whereas he waited for particulars to help Twitter’s calculation that bots / spam solely accounted for lower than 5 % of its month-to-month lively customers; days later, he asserted that the deal “can not transfer ahead” till Twitter proved the estimate. The acquisition ultimately went by means of later within the yr.

Final week, Twitter launched a DM setting that the corporate stated was additionally meant to assist scale back spam — however like this information, it doubles as one other approach to push Twitter Blue. When you have your DMs open, Twitter’s new setting strikes DMs from verified customers that you simply don’t observe into the secondary “message request” inbox as a substitute of your foremost inbox. However that change, which Twitter switched everybody with an open DM inbox over to, additionally turns off the power for individuals who don’t pay for Twitter Blue to message you in any respect. You possibly can swap again to permitting message requests from everybody, however it’s a must to know the place to look.

A number of weeks in the past, Musk additionally instituted “non permanent” charge limits on studying tweets, and underneath these limits, Twitter Blue subscribers may learn much more tweets than unverified customers. It’s unclear if these charge limits are nonetheless in place.