You are currently viewing Elon Musk declares demise of Twitter chook brand in rebrand to ‘X’

Elon Musk declares demise of Twitter chook brand in rebrand to ‘X’

This weekend, Elon Musk has formally introduced that Twitter will likely be rebranded as “X.” Musk introduced that now redirects to Twitter homepage. The brand new interim brand might be seen above, and can roll out throughout the Twitter platform in the present day.

Considerably awkwardly, doesn’t truly redirect to Twitter proper now — as a substitute customers see a GoDaddy touchdown web page resulting from a configuration error.

However why precisely is Elon Musk rebranding as X? That isn’t so apparent, because the announcement passed off throughout the weekend by means of a sequence of tweets on Musk’s account. He even invited followers to submit their very own “X” logos for use by the corporate. It’s not but identified if a type of submissions will likely be chosen although; Musk merely refers back to the present image as an “interim” alternative.

Twitter CEO Linda Yaccarino stated that X represents the long run state of limitless interactivity, entered in audio, video, message, and funds — creating a world market for concepts.

In different phrases, it’s clear as mud proper now.

Critics on-line joked that the rebrand is the end result of Musk’s plan to undermine each benefit Twitter had over its rivals. The discontinuation of the Twitter brand efficiently removes all model recognition that the service has constructed up over 10 years!

For Musk, the transfer to is a return to his tech startup roots. was a direct financial institution Musk launched in 1999. It later grew to become PayPal. The PayPal acquisition by eBay gave Musk the cash to present in SpaceX and change into an early-stage investor in Tesla Motors.

Musk has beforehand talked about that he needs to show Twitter right into a “tremendous app,” with the intention to attain cultural dominance akin to WeChat in China. However how precisely he plans to do this stays unclear. is at the very least a extra all-encompassing model to base that off of.

Comply with Benjamin Mayo @bzamayo on Mastodon, Threads, and Twitter.

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