Elon Musk declares demise of Twitter chook brand in rebrand to 'X'

This weekend, Elon Musk has formally introduced that Twitter will likely be rebranded as “X.” Musk introduced that X.com now redirects to Twitter homepage. The brand new interim brand might be seen above, and can roll out throughout the Twitter platform in the present day.

Considerably awkwardly, X.com doesn’t truly redirect to Twitter proper now — as a substitute customers see a GoDaddy touchdown web page resulting from a configuration error.

However why precisely is Elon Musk rebranding as X? That isn’t so apparent, because the announcement passed off throughout the weekend by means of a sequence of tweets on Musk’s account. He even invited followers to submit their very own “X” logos for use by the corporate. It’s not but identified if a type of submissions will likely be chosen although; Musk merely refers back to the present image as an “interim” alternative.

Twitter CEO Linda Yaccarino stated that X represents the long run state of limitless interactivity, entered in audio, video, message, and funds — creating a world market for concepts.

In different phrases, it’s clear as mud proper now.

Critics on-line joked that the X.com rebrand is the end result of Musk’s plan to undermine each benefit Twitter had over its rivals. The discontinuation of the Twitter brand efficiently removes all model recognition that the service has constructed up over 10 years!