October 30, 2023
PRESS RELEASE
Apple unveils the brand new MacBook Professional that includes the M3 household of chips, making the world’s greatest professional laptop computer even higher
14-inch MacBook Professional with M3 now begins at $1,599
14- and 16-inch fashions with M3 Professional and M3 Max can be found in a stunning new area black end
CUPERTINO, CALIFORNIA Apple at the moment introduced a brand new MacBook Professional lineup that includes the all-new household of M3 chips: M3, M3 Professional, and M3 Max. With a next-generation GPU structure and a sooner CPU, the M3 household brings much more efficiency and memorable new capabilities to MacBook Professional. The brand new 14‑inch MacBook Professional with M3 will not be solely nice for on a regular basis duties, but additionally delivers phenomenal sustained efficiency in professional apps and video games. Excellent for aspiring creatives, college students, and entrepreneurs, it now begins at $1,599. The 14- and 16‑inch MacBook Professional with M3 Professional offers even larger efficiency and extra unified reminiscence help, enabling extra demanding workflows for customers like coders, creatives, and researchers. The 14- and 16‑inch MacBook Professional with M3 Max delivers efficiency and capabilities that push the boundaries of computing. With a monster GPU and a strong CPU, together with help for as much as 128GB of unified reminiscence, MacBook Professional with M3 Max permits excessive workflows and multitasking throughout professional apps for customers like machine studying programmers, 3D artists, and video editors. M3 Professional and M3 Max fashions additionally now are available in area black, a stunning darkish aluminum end.
All MacBook Professional fashions function a superb Liquid Retina XDR show with 20 p.c brighter SDR content material, a built-in 1080p digital camera, an immersive six-speaker sound system, and a wide selection of connectivity choices. With as much as 22 hours of battery life,1 the lineup affords the final word in professional portability, delivering the identical efficiency whether or not plugged in or on battery, so customers can take their workflows wherever. Clients can order the brand new MacBook Professional beginning at the moment, with availability starting November 7.
“There’s nothing fairly like MacBook Professional. With the outstanding power-efficient efficiency of Apple silicon, as much as 22 hours of battery life, a shocking Liquid Retina XDR show, and superior connectivity, MacBook Professional empowers customers to do their life’s greatest work,” mentioned John Ternus, Apple’s senior vp of {Hardware} Engineering. “With the following era of M3 chips, we’re elevating the bar but once more for what a professional laptop computer can do. We’re excited to convey MacBook Professional and its best-in-class capabilities to the broadest set of customers but, and for these upgrading from an Intel-based MacBook Professional, it’s a game-changing expertise in each manner.”
The M3 Household Arrives
The M3 household of chips continues Apple silicon’s large tempo of innovation. M3, M3 Professional, and M3 Max are the primary chips for a private laptop constructed utilizing the industry-leading 3-nanometer know-how. With a sooner, extra environment friendly next-generation GPU, these chips ship the most important leap ahead in graphics structure ever for Apple silicon. That includes a breakthrough know-how referred to as Dynamic Caching, the GPU allocates the usage of native reminiscence in {hardware} in actual time so solely the precise quantity of reminiscence wanted is used for every process. This dramatically will increase GPU utilization and efficiency for essentially the most demanding professional apps and video games.
The GPU additionally brings new rendering options to Apple silicon, together with hardware-accelerated mesh shading for larger functionality and effectivity with geometry processing, enabling extra visually complicated scenes. And hardware-accelerated ray tracing involves the Mac for the primary time, enabling video games to render extra correct shadows and reflections to create extra real looking environments.
14-inch MacBook Professional with M3
For customers pursuing their passions — from college students and enterprise homeowners to aspiring musicians and video editors — MacBook Professional with M3 is the best laptop computer. The 14‑inch MacBook Professional with M3 is as much as 60 p.c sooner than the 13‑inch MacBook Professional with M1, and with its superior thermal system, it unleashes the total potential of M3 for sustained efficiency.2 Beginning at $1,599, it delivers extra efficiency and capabilities than ever at an amazing worth.
With MacBook Professional with M3:
- Render efficiency in Ultimate Minimize Professional is as much as 7.4x sooner than the 13-inch MacBook Professional with Core i7,3 and as much as 60 p.c sooner than the 13‑inch MacBook Professional with M1.2
- Code compilation in Xcode is as much as 3.7x sooner than the 13-inch MacBook Professional with Core i7,3 and as much as 40 p.c sooner than the 13‑inch MacBook Professional with M1.2
- Spreadsheet efficiency in Microsoft Excel is as much as 3.5x sooner than the 13‑inch MacBook Professional with Core i7,3 and as much as 40 p.c sooner than the 13‑inch MacBook Professional with M1.2
14- and 16-inch MacBook Professional with M3 Professional
For customers with extra demanding workflows like coders, creatives, and researchers, MacBook Professional with M3 Professional offers even larger efficiency, helps extra unified reminiscence, and is now as much as 40 p.c sooner than the 16‑inch mannequin with M1 Professional.4
With MacBook Professional with M3 Professional:
- Filter and performance efficiency in Adobe Photoshop is as much as 3x sooner than the quickest Intel-based MacBook Professional,5 and as much as 40 p.c sooner than the 16‑inch MacBook Professional with M1 Professional.4
- Basecalling for DNA sequencing in Oxford Nanopore MinKNOW is as much as 20x sooner than the quickest Intel-based MacBook Professional,5 and as much as 36 p.c sooner than the 16‑inch MacBook Professional with M1 Professional.4
- Textual content-based enhancing in Adobe Premiere Professional is as much as 1.7x sooner than the 16-inch Intel-based MacBook Professional,5 and as much as 30 p.c sooner than the 16‑inch MacBook Professional with M1 Professional.4
14-inch and 16-inch MacBook Professional with M3 Max
MacBook Professional with M3 Max offers efficiency and capabilities for these with excessive workflows like machine studying programmers, 3D artists, and video editors. It’s as much as 2.5x sooner than the 16-inch MacBook Professional with M1 Max,6 and as much as 11x sooner than the quickest Intel-based MacBook Professional mannequin.5 It additionally helps as much as 128GB of unified reminiscence, enabling creators to simply work on massive and complicated initiatives spanning a number of professional apps and plugins, or compose enormous movie scores the place total orchestral libraries are immediately obtainable from reminiscence.
With MacBook Professional with M3 Max:
- Simulation of dynamical techniques in MathWorks MATLAB is as much as 5.5x sooner than the quickest Intel-based MacBook Professional,5 and as much as 2x sooner than the 16‑inch MacBook Professional with M1 Max.6
- Render efficiency in Maxon Redshift is as much as 5.3x sooner than the quickest Intel-based MacBook Professional,5 and as much as 2.5x sooner than the 16‑inch MacBook Professional with M1 Max.6
- Noise discount in Blackmagic DaVinci Resolve Studio is as much as 2.7x sooner than the quickest Intel-based MacBook Professional,5 and as much as 65 p.c sooner than the 16‑inch MacBook Professional with M1 Max.6
Now Obtainable in Area Black
MacBook Professional fashions with M3 Professional and M3 Max can be found in area black, a shocking new colour that’s unmistakably professional. The end contains a breakthrough chemistry that types an anodization seal to vastly scale back fingerprints. M3 Professional and M3 Max fashions are additionally obtainable in silver, and the 14‑inch MacBook Professional with M3 is on the market in silver and area grey.
A Recreation Changer for Upgraders
The brand new MacBook Professional is a giant improve for any consumer, particularly those that haven’t upgraded from an Intel-based Mac. The M3 Max mannequin is as much as 11x sooner than the quickest Intel-based MacBook Professional mannequin.5 With the facility effectivity of Apple silicon, for the overwhelming majority of workloads, customers won’t ever hear the followers. Battery life additionally soars with as much as 11 extra hours in comparison with the quickest Intel-based MacBook Professional mannequin,5 and in contrast to many PC laptops, MacBook Professional delivers the identical unimaginable efficiency whether or not plugged in or on battery. The Liquid Retina XDR show is the world’s greatest laptop computer show, with an distinctive 1000 nits sustained and 1600 nits of peak brightness for HDR content material, spectacular distinction ratio, vivid colours, and an excellent viewing angle. SDR content material is now displayed at as much as 600 nits, which is 20 p.c brighter than earlier than.
macOS Sonoma
macOS Sonoma brings a wealthy set of options to the Mac for work and play. Customers can now place widgets proper on the desktop, work together with them with only a click on, and entry the in depth ecosystem of iPhone widgets on their Mac by means of the magic of Continuity. Video conferencing is much more partaking with options to assist customers current remotely, together with Presenter Overlay, which locations the presenter on high of the content material being shared; and Reactions, which allow enjoyable gesture-triggered video results in cinematic high quality. In Safari, Profiles retains looking separate between a number of subjects or initiatives, and net apps present sooner entry to favourite websites. And a set of beautiful new display screen savers options slow-motion movies of places around the globe.
macOS Sonoma additionally takes full benefit of the capabilities of Apple silicon, providing highly effective new options for professionals. The brand new excessive efficiency mode in Display screen Sharing permits extraordinarily responsive distant entry to a different Mac so professionals can securely work on their highest-quality content material from wherever. Recreation Mode prioritizes graphics duties to ship constantly excessive body charges and drastically scale back latency with wi-fi equipment for much more immersive gameplay with titles like Baldur’s Gate 3, Lies of P, and DEATH STRANDING DIRECTOR’S CUT.
Higher for the Atmosphere
MacBook Professional is constructed to final. The enclosure is created from a customized alloy that makes use of one hundred pc recycled aluminum and is extremely sturdy. MacBook Professional additionally makes use of one hundred pc recycled uncommon earth parts in all magnets, and one hundred pc recycled tin soldering and gold plating in a number of printed circuit boards. MacBook Professional can also be freed from quite a few dangerous substances equivalent to beryllium, brominated flame retardants, and mercury, and one hundred pc of the wooden fiber within the packaging is recycled or comes from responsibly managed forests.
Right now, Apple is carbon impartial for international company operations, and by 2030, plans to be carbon impartial throughout your entire manufacturing provide chain and all product life cycles. Which means each Apple machine bought, from part manufacturing, meeting, transport, buyer use, all the way in which to recycling and materials restoration, will probably be carbon impartial.
Pricing and Availability
- Clients can order the brand new MacBook Professional beginning at the moment, Monday, October 30, on apple.com/retailer and within the Apple Retailer app in 27 international locations and areas, together with the U.S. It is going to start arriving to clients, and will probably be in Apple Retailer places and Apple Licensed Resellers, beginning Tuesday, November 7.
- The 14-inch MacBook Professional with M3 begins at $1,599 (U.S.) and $1,499 (U.S.) for training; the 14‑inch MacBook Professional with M3 Professional begins at $1,999 (U.S.) and $1,849 (U.S.) for training; and the 16‑inch MacBook Professional begins at $2,499 (U.S.) and $2,299 (U.S.) for training.
- Extra technical specs, configure-to-order choices, and equipment can be found at apple.com/mac.
- With Apple Commerce In, clients can commerce of their present laptop and get credit score towards a brand new Mac. Clients can go to apple.com/store/trade-in to see what their machine is value.
- Each buyer who buys a Mac from Apple can get pleasure from a free On-line Private Session with an Apple Specialist, get their product arrange in choose shops — together with assist with information switch — and obtain steering on how one can make their new Mac work the way in which they need.
About Apple
Apple revolutionized private know-how with the introduction of the Macintosh in 1984. Right now, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s 5 software program platforms — iOS, iPadOS, macOS, watchOS, and tvOS — present seamless experiences throughout all Apple gadgets and empower individuals with breakthrough providers together with the App Retailer, Apple Music, Apple Pay, and iCloud. Apple’s greater than 100,000 workers are devoted to creating the perfect merchandise on earth, and to leaving the world higher than we discovered it.
- Testing was carried out by Apple in September and October 2023 utilizing preproduction 16‑inch MacBook Professional techniques with Apple M3 Professional, a 12-core CPU, an 18-core GPU, 36GB of RAM, and 512GB SSD. The wi-fi net take a look at measures battery life by wirelessly looking 25 widespread web sites with show brightness set to eight clicks from backside. The Apple TV app film playback take a look at measures battery life by enjoying again HD 1080p content material with show brightness set to eight clicks from backside. Battery life varies by use and configuration. See apple.com/batteries for extra info.
- Outcomes are in comparison with the previous-generation 13‑inch MacBook Professional with Apple M1, an 8-core CPU, an 8-core GPU, 16GB of RAM, and 2TB SSD.
- Outcomes are in comparison with previous-generation 1.7GHz quad-core Intel Core i7-based 13‑inch MacBook Professional techniques with Intel Iris Plus Graphics 645, 16GB of RAM, and 2TB SSD.
- Outcomes are in comparison with the previous-generation 16‑inch MacBook Professional with Apple M1 Professional, a 10-core CPU, a 16-core GPU, 32GB of RAM, and 8TB SSD.
- Outcomes are in comparison with previous-generation 2.4GHz 8-core Intel Core i9-based 16‑inch MacBook Professional techniques with Radeon Professional 5600M graphics with 8GB of HBM2, 64GB of RAM, and 8TB SSD.
- Outcomes are in comparison with the previous-generation 16‑inch MacBook Professional with Apple M1 Max, a 10-core CPU, a 32-core GPU, 64GB of RAM, and 8TB SSD.
Press Contacts
Starlayne Meza
Apple
Michelle Del Rio
Apple
Apple Media Helpline
