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Apple to Launch ‘Low-Price’ MacBook Collection Subsequent 12 months to Rival Chromebooks

Apple is growing a low-cost MacBook collection to compete with Chromebook fashions within the schooling sector that may very well be launched as early because the second half of 2024, claims a brand new report out of Taiwan.

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Based on DigiTimes‘ business sources, Apple will seemingly launch the brand new product line to distinguish it from the corporate’s current MacBook Air and Professional strains. The outer look will nonetheless use a steel casing however will probably be made from “totally different supplies” and the price of the mechanical elements will probably be decrease, claims the report.

The launch timeframe for the alleged new MacBook collection seems to be based mostly on an absence of associated exercise at main Apple suppliers like Quanta Laptop and Foxconn, making a launch within the first half of subsequent yr unlikely.

Over 13.9 million Chromebooks have been shipped in 2019, rising to over 30.4 million in 2020 and 33.5 million in 2021, in line with DigiTimes Analysis, highlighting the recognition of Google’s low-cost laptops within the schooling sector, particularly throughout and across the international pandemic.

Chromebook shipments are mentioned to have slowed because the finish of lockdowns, however the scale of shipments continues to be bigger than earlier than COVID. The variety of academic establishments which have adopted Chromebooks over the previous few years can be mentioned to have seen fast progress, particularly when in comparison with Apple’s iPads, gross sales of which have lagged within the schooling market.

That is the primary rumor we have now heard that Apple is actively growing a brand new MacBook collection that the corporate will value beneath its extra premium MacBook choices, so expectations ought to stay guarded till we obtain corroboration from different sources.

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