Cisco Accomplice Summit 2023 was final week, and I’m nonetheless feeling the thrill! We had a document variety of attendees and beautiful Miami seashores to absorb (what a fantastic new location!). The entire expertise was powered by data, inspiration and connection.
“We didn’t simply carry out this 12 months—we reworked!” I really like the way in which Jeff Sharritts, EVP and Chief Buyer and Accomplice Officer, captured the essence of what Cisco and our companions achieved this previous 12 months. Partnership has been in our DNA since we began 27 years in the past, and we’re creating the long run collectively!
On the coronary heart of that future is associate managed providers—you may hear its regular beat all through the occasion. It was there within the keynotes and throughout our management’s shows: Chuck Robbins, Jeff Sharritts, Oliver Tuszik, Jonathan Davidson, Liz Centoni, Jeetu Patel, the Geo Leaders and extra all highlighted managed providers as THE technique to ship outcomes to our clients. I used to be delighted to see managed providers gaining much more momentum and honored to share my views with a variety of audiences on the occasion. With a projected $161B TAM by 2027, managed providers will make up 46% of what Cisco sells by that very same 12 months.
However make no mistake: managed providers isn’t simply in regards to the future—it’s right here as we speak! In a latest survey, 82% of Accomplice Summit attendees reported that they’re already rising their managed providers apply and named it as their prime precedence in assembly buyer wants. We have now 18 associate managed-ready presents prepared as we speak. And our sellers get 2x payout for promoting associate managed providers!
I had the prospect to talk with Hege Stoere and Goran Gustavsson of MSP Advania at Cisco Accomplice Summit 2023
And let’s not neglect the purpose of the “Better Collectively” theme this 12 months! This isn’t about Cisco simply transferring issues ahead for the sake of innovation. Buyer wants drive our companions’ wants—and ours too.
“We’re attempting to develop our managed providers contracts and so including extra to that portfolio, particularly with all of the enterprise that we do with Cisco… It might’t damage … and we will add items and elements to get to that last resolution,” mentioned Steve Wylie, senior vice chairman and basic supervisor, East Majors, for Trace3.
Precisely! Prospects are after outcomes, which require managed providers. At Cisco, our focus is making issues easier and safer for companions to sew collectively options and create these outcomes. All of us need the identical factor ultimately; we’re all working in the direction of the identical targets.
In order that transformation Jeff talked about? We’re already there, hand in hand with our companions.
Talking of transformation. Oliver, our cheerful-yet-fearless channel chief since 2018, took the stage in his new position as President of EMEA. He’s been an unimaginable chief and mentor, and I really feel fortunate to have labored so intently with him. On the similar time, we have been thrilled to welcome Rodney Clark at Cisco Accomplice Summit—he’ll be part of us in January as Senior Vice President of Partnerships and SMB. A lot of Rodney’s profession has been within the channel, and he’s come to Cisco particularly as a result of we’re a partner-led firm. I’m very excited to proceed the associate journey with him!
What’s new? Our key managed providers bulletins:
We’ve been busy this 12 months, so we have been capable of share thrilling new developments at Cisco Accomplice Summit!
To start out with, we’ve strengthened our assist for companions! Our Accomplice Superior Help for MSPs is a groundbreaking CX service designed for companions who want larger ranges of assist, sooner resolutions and accelerated outcomes. Guided API assist, sooner entry to award-winning TAC providers, and automatic RCA & RMA instruments scale back decision time as much as 50%! This can be a actual game-changer for MSPs. Right here’s how Denzil Samuels, our VP of worldwide CX associate success, places it:
“It’s arduous to think about that [as of 2021], the one method we helped companions clear up issues for his or her clients was via e mail and phone calls and right here we’re speaking about digital transformation… Now, when the client calls [a partner] and so they open an issue ticket, Cisco immediately sees it. And it’s not only a basic TAC group—it’s a specialised group of architects that may see it. So, we will now assist them diagnose a few of these points in real-time and provide you with an answer in real-time. We’re actually transferring the dial from reactive to proactive to predictive to even prescriptive.”
– Denzil Samuels, VP of World CX Accomplice Success
Learn extra our in weblog.
And we’ve prioritized safety in three of our new associate managed-ready presents:
Our new Managed XDR (Prolonged Detection and Response) supply, designed for MSPs with safety operations facilities needing superior menace detection and response. This unified, extensible supply is bolstered by key incubation companions together with ATSG, Port53, ATEA, Telenor and Sentinel.
Our new Managed Firewall supply expands perimeter safety; its modern options enable for scalability, multi-tenancy, and superior automation—all to scale back TCO and enhance MSP income alternatives.
And our Safe Networking MSP Marketing campaign helps companions go to market sooner and scale extra successfully with an SMB and industrial buyer safety and networking resolution that mixes Meraki, Safe Firewall, and Cisco+ Safe Join. We’ve additionally included guided service creation, nice programmatic pricing, and incentives so Cisco supplier companions can seize new alternatives within the increasing managed safety market.
So we’ve obtained assist, we’ve obtained safety—we’re additionally constructing for pace! The MSP Expressway for SMB play places companions into the quick lane as they pursue the rising SMB market alternative. Scalable partner-ready presents mix the Cisco cloud platforms for networking, safety and collaboration with assets, instruments and greatest practices to speed up time to market.
I additionally had the prospect to talk with Paul Hager, VP of Providers at Ingram Micro, at Cisco Accomplice Summit 2023
That’s quite a bit to digest, I do know! To prime off this feast of innovation, Let’s end with one thing particularly candy.
As a result of kudos are so as! Among the many winners of the Cisco Accomplice Summit 2023 awards, assist me congratulate:
- KDDI Company (APJC): Managed Providers Accomplice of the 12 months, World
- Logicalis: Managed Providers Accomplice of the 12 months, Americas
- TM Expertise Providers Sdn Bhd: Managed Providers Accomplice of the 12 months, APJC
- NTT DATA, Inc. Belgium: Managed Providers Accomplice of the 12 months, EMEA
You may see a full record of all Accomplice Summit 2023 award winners right here.
So sure, Cisco Accomplice Summit was quite a bit to absorb! Jeff left us with three fundamental takeaways, which I’ll share with you:
1) We have now an enormous alternative in entrance of us.
2) The tempo of innovation and acceleration, and the state of the portfolio, are the strongest we’ve seen in many years, with every part we have to win.
3) Most significantly: Cisco is, and can at all times be, a partner-led firm.
We’d love to listen to what you suppose. Ask a Query, Remark Beneath, and Keep Linked with #CiscoPartners on social!